Sunday, August 08, 2010

A branding problem, and my solution

After reviewing a comment on one of my previous posts about branding it has come to my attention that I am a victim of my own poor PR. I have been wondering for a good while why I don't have more followers or readers and I think I may have come up with at least part of the solution.

The name of my blog.

Being branded as DinoJim's whatever indicates to people that I might be a paleo blog. But I never meant my blog to be as such so I rarely if ever posted on paleontology. So when people came by they either were not interested in paleo so they kept on going, or they were interested in paleo, saw I wasn't writing about paleo, and kept on going. So I have decided to re-brand myself and see how this turns out. I also hope to get some guest bloggers coming in and making posts over time since I want this to become a alternative geoscience education hub.

So from now on this blog will be known as

"The Geology P.A.G.E: Presenting Alternatives in Geoscience Education"

I will still be known as DinoJim, and my website will remain since that is how I refer to myself, but hopefully this will get my blog across to maybe not a larger audience but at least the correct audience. I also hope to get more comments on my posts as well, especially the posts where I request comments. I have seen some blogs where they will get 40-50 comments on almost every post, whereas I will get maybe 1.

So all in all, I hope to give more, and in response I hope to get more in the future. Please let me know what you think below in the comments section.


  1. I'm definitely interested to see where you go with the new 'branding'.

    One thing I've learned is that if you want to retain consistent readership you need to feed the internet beast and write, write, write.

  2. "write, write, write"

    Yea that is another one of my problems. I don't have enough time to do that.

  3. And for the most part I plan to keep the content relatively the same, unless you (or anyone else for that matter) has any suggestions (besides write more).


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